Westwood Lodge Ilkley Moor was delighted to be at the Welcome to Yorkshire launch for summer 2011 held yesterday at The Grand Theatre and Opera House in Leeds. The conference learned of a vast array of campaigns aimed at further showcasing Yorkshire as the visitor destination. As an example, last night's Coronation Street saw a brand new TV advertising campaign launched on ITV1.
Welcome to Yorkshire's Gary Verity said:
"Building on our previous award-winning campaigns, we're broadcasting a brand new TV advertisement into homes across the UK with, ‘So much, so near, so different. Have a brilliant Yorkshire' as our new slogan and if you miss that you'll certainly not miss our sponsorship deals which will accompany a number of prime-time TV programmes."
The campaign introduces the strapline ‘So much, so near, so different. Have a brilliant Yorkshire’ which will also run across TV promotions, press advertising and outdoor marketing at prime sites.
See the new adverts
here
Westwood Lodge Ilkley Moor was delighted to be at the Welcome to Yorkshire launch for summer 2011 held yesterday at The Grand Theatre and Opera House in Leeds. The conference learned of a vast array of campaigns aimed at further showcasing Yorkshire as the visitor destination. As an example, last night's Coronation Street saw a brand new TV advertising campaign launched on ITV1.
Welcome to Yorkshire's Gary Verity said: 